Profile of an Organisation (Hilton Hotels - Conrad Hilton) Lab Report

profile of an Organisation (Hilton Hotels - Conrad Hilton) - Lab Report Example1). In 2010, Hilton WorldWide earned well over $13 billion from it various activities (Hilton Management Services, par. 1). This paper discusses the Hilton Hotels brand with an aim of establishing a clear profile of the channel. Conrad Hilton as an Entrepreneur An entrepreneur is a person who innovates or introduces new things with an aim of making a profit. many analysts agree that many entrepreneurs tract certain common characteristics. For one, entrepreneurs are disciplined. In this respect, they make strategies and define shipway through which to achieve their goals. Yet again, entrepreneurs are open minded and see business opportunities where others see hurdles. This trace is seen in Hiltons life when he buys his first hotel after realising that the hotel has great potential going by his experience he had tried to book a room in the Mobley Hotel in vain for the extravagantly demand at the time ( woopidoo n.d., par. 6). They are also ready to take risks as they focus on the goals that they have set. One important characteristic of successful entrepreneurs is that they are self starters. In connection to this characteristic, the entrepreneurs recall in the fact that if something ought to be done, it is they that must initiate action. In other words, they are proactive and bequeath go at great length to ensure that they succeed without seeking the approval of other people. Hilton is seen to be a self starter in many occasions. Without seeking anyones approval, he established a confide and bought his first hotel and worked his way to success. Hilton as an entrepreneur was keen to analyse the business environment sooner making important decisions. Before the First World War, Hilton had raised 3,000 USD of which he established a bank (woopidoo n.d., par. 8). When the country entered the war, he decided to sell the bank considering the possible negative impacts of the war on t he business. Hilton, an American entrepreneur, was a hard working person going by his accomplishments. During his younger days, Conrad helped his father in his business endeavours. At the tender age of 21, Hilton was already confidently managing his fathers store and enjoying a share of the profits (woopidoo n.d., par. 4). In spite of the fact that he was earning a lot of cash for himself, he mat that he needed to be autonomous. Later, he established and managed his own businesses before venturing into the hotel industry. Many of the hotels and resorts that form Hilton world(a)s portfolio were bought by Hilton in his lifetime. Some of the hotels that he bought include the Mobley Hotel and the Statler Hotel chain (Hilton, 1957, p. 17) Marketing Strategies Used By the Organisation The success of Hilton Hotels brand is a product of several factors. For one, the companys marketing system is unique in many ways and has seen the organization expand and reach greater heights. In 2005, t he Hilton Hotel smoke emerged winner of the Best Customer Focus award - an award given by the UK National patronage Award. From this achievement, it is worth noting the amount of focus that the brand puts on customer satisfaction. According to Mike Ashton, a of age(p) Officer of the company, the philosophy of equilibrium greatly impacts how the organization operates and how it relates with customers. In a bid to improve its offerings to customers and for